Search engine optimization (SEO) Tools on ShoppingSoLow.com Advice

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Search engine optimization (SEO) is a set of methods aimed at improving the number and quality of visitors to a web site from "natural" or "organic" search engine listings. SEO is a subset of search engine marketing, which also includes sponsored search listings. The term SEO can also refer to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients.

SEO strategies may increase both the number and quality of visitors. A qualityvisitor is one who takes the conversion action intended by the web site operator, such as making a purchase or requesting further information.

Search engine optimization is sometimes offered as a stand-alone service or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site. As more website owners become familiar with the benefits of SEO the demand for SEO services as part of website design has increased. Industry commentators have suggested that SEO will eventually become an integral part of mainstream website development.

SEO Tools:
Similar page checker: This tool allows you to determine the percentage of similarity between two pages. The exact percentage of similarity Auto Rank Checker after with a search engine may penalize you is not known, it varies from search engine to search engine, your aim should be to keep your page similarity as LOW as possible.

Google Auto Rank Checker: This tool gets the first 20 Meta keywords of the entered URL and determines the rank of the keywords in Google.

Check Yahoo WebRank: Yahoo WebRank is basically a rank assigned to a URL by Yahoo on a scale of 0-10. It was introduced a couple of months ago as a Beta feature of the Yahoo toolbar, since it was an experimental feature it is no longer available as a part of their toolbar. You can just search for "Yahoo WebRank" in your favorite Search Engine to know more about it.

Domain Age Tool: This Tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains, older domains may get a slight edge in Search Engine Rankings. This Tool has been build using Archive's Wayback Machine.

Page Rank Search: The PageRank Search tool allows you to search Google using any keyword(s) you wish. It will then return, in order of Google relevance, the sites associated with those keywords. Each result displays a graphical bar with the PageRank of that particular site.

Google Dance: During the month, Google sends out robots (spiders) to crawl the web and archive every website it finds. These archived websites will be presented in the next update of the Google index (database). The update process is initiated every 30 days or so, although on some occasions there have been more than 30 days between updates.

Google vs. Yahoo: This tool will run a search query in the Google and Yahoo search engines and then graphically compare the results. Users can compare the keyword position on each search engine’s results. A line is drawn between Google and Yahoo results for matching URLs. From these results you will notice how each search engine gives different page ranks for different pages by comparing their appearance order.

Link popularity: Link popularity is a general representation of the total number of web pages which link to a website. Most of the major search engines support the "link:" operator. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn. This tool will query all the major search engines (Google, Yahoo, MSN, and Ask) when you enter the “link:” operator with your chosen URL. It will return the total link count for each URL

URL Rewriting: Static URLs are known to be better than dynamic URLs for a number of reasons: Search Engine

Static URLs typically rank better in search engines.
Search engines are known to index the content of dynamic pages much more slowly than that of static pages.
Static URLs look friendlier to end users.

Adsense Calculator: It also allows Google AdSense users to take their current statistics and calculate how much they can expect to earn daily, monthly and yearly. Site owners who are considering implementing AdSense on their site(s) can also use this tool to estimate what results they are likely to see.

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