How does Google PageRank work? Tips & suggestions on ShoppingSoLow.com

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How does PageRank work?
PageRank is a value that Google gives to a website. The higher the value, the better chance the site will have within the search engine results.

PageRank can be viewed as an energy flow within web pages. This energy can be manipulated and shared through other web pages and websites by developing a good linking structure. PageRank can also be viewed as a voting system. By linking to other websites, you are effectively voting for them by saying I am prepared to link to this website. The higher your own website's PageRank, the more voting power you will have.

Some of the PageRank that your website has can be passed on to other websites. The aim of building incoming links is to feed off of the PageRank coming from the linking website.

PageRank can be measured as a value between 1 and 10. It is not the case that more links will automatically give your website more PageRank.

In order to achieve a higher PageRank, your incoming links will generally have to come from a website that has a higher PageRank than your own, and has similar content.

Google PageRank is passed from page to page and not from website to website (as thought by many). By setting up receptacle links internally or externally, it is possible to create feedback whereby PageRank (voting power) is passed from "page A" to "page B" and then back into "page A" through the receptacle link. The internal linking structure of a website can play a major part in containing PageRank within a website and directing it into a particular page that is optimised for a high ranking within the search engines.

PageRank calculation

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

PR= PageRank

d= dampening factor (~0.85)

c = number of links on the page

PR(T1)/C(T1) = PageRank of page 1 divided by the total number of links on page 1, (transferred PageRank) Page RAnk

In text: for any given page A the PageRank PR(A) is equal to the sum of the parsed partial PageRank given from each page pointing at it multiplied by the dampening factor plus one minus the dampening factor.

Tools:

Start by logging into the Web Control Panel and using your Registration Number and Customer Password.
Select Websites from the top navigation menu.
Next, select Hosting Domains and click on Manage Hosting Domains.
On the Web Sites Management page, select the domain that you’d like to manage.
Click on the Marketing tab.
Select the Google PageRank icon.
Specify the URL / Website that you’d like to check the Google PageRank for.
Click the Check Rank button to see your website’s exact Google PageRank.